ScaleNova CRMThe CRM built for teams that sell on the phone
The all-in-one CRM for sales teams — click-to-call telephony, WhatsApp, email, and Razorpay payment collection, with leads captured from every channel and follow-ups automated end to end.
Also available on Android — get it on Google PlayNew leads
Calls today
Won this week
Everything a lead touches, in one place
From the moment a lead comes in to the day it's won, ScaleNova keeps the calls, messages, and next steps together — not spread across a phone, a spreadsheet, and someone's memory.
Capture leads from everywhere
Meta Lead Ads, Google Sheets, Shopify, Razorpay payments, the public webhook/API, or an Excel import — every lead lands in one place, tagged with its real source.
Click-to-call, right from the lead
Place a call through TeleCMI or CallerDesk without leaving the CRM. Every call, its recording, and its outcome land automatically on the lead's timeline.
WhatsApp that's actually two-way
Connect your own WhatsApp Business Account and get approved templates, a shared team inbox, bulk sends, and automatic opt-out handling — or use AiSensy if that's what you already run on.
Email that's actually yours to send
Send from a managed address out of the box, or connect your own SMTP for a custom sender identity. Templates, delivery tracking, and every send logged on the lead's timeline.
Get paid without leaving the lead
Send a Razorpay payment link straight from a lead's page and know the moment it's paid — no separate invoicing tool, no manual follow-up to check.
Automate the follow-up
Set a rule once — new lead, or a stage change — and let it send the email or WhatsApp message for you, so nothing waits on someone remembering to do it.
AI that reads the timeline for you
Get a plain-language summary of a lead's history, or a concrete suggestion for what to do next, instead of scrolling back through every call and note.
An AI chatbot that replies everywhere
Put it on your website, WhatsApp, Instagram, Messenger, or a Telegram bot. It answers from your own knowledge base, saves a Lead the moment someone shares their details, and hands the conversation to a teammate the instant it should.
Reports built for a sales team
Call volume, revenue by source, who's converting the most, and stage-by-stage funnels — any day, week, month, or year, saved so you don't rebuild it twice.
Your team, your rules
Invite teammates by email, set their role, and control who sees what — from a rep who only needs their own leads to an admin who needs everything.
See it in action
Every screen your team actually uses
New leads
Calls today
Won this week
Dashboard
Today's pace at a glance.
Leads
Every lead, filterable by stage, source, and owner.
Reports
Calls, revenue, and funnel — day to year.
Calling
Click-to-call with live status and disposition.
WhatsApp Inbox
A shared team inbox for every conversation.
Send from a managed address or your own SMTP.
Payment link
₹4,999
Payments
Razorpay payment links, tracked automatically.
Workflows
Rules that fire on lead events automatically.
Settings
Every integration, grouped in one place.
Telephony
Calling that lives inside the CRM
TeleCMI is the primary integration today (CallerDesk is also supported), covering the full calling workflow end to end.
TeleCMI integration
Connect a TeleCMI (or CallerDesk) account from Settings and every agent can call straight from a lead — no separate softphone to juggle.
Click-to-call
One click on a lead's phone number starts the call through your connected provider and opens a live call panel.
Call recording
Recordings land on the lead's Calls tab automatically, so a manager can review a conversation without asking the rep to remember what was said.
Call analytics
Volume, direction, answered vs. missed, and average duration — sliced by agent or by day/week/month/year in Reports.
Connects to what you already use
Google Sheets
Sync a spreadsheet of leads straight into the CRM, kept in sync as the sheet changes.
Meta Lead Ads
Connect a Facebook/Instagram lead form and new leads flow in the moment someone submits it.
Shopify
New signups, abandoned carts, and orders from your store land as leads automatically.
Razorpay
Capture a lead the moment someone pays, and send payment links straight from any lead's page.
WhatsApp Business API
Connect your own Meta WhatsApp Business Account for approved templates and a shared team inbox.
AiSensy WhatsApp
Already run WhatsApp campaigns through AiSensy? Send approved templates from Workflows instead.
Email (SES or your own SMTP)
Send from a managed address out of the box, or connect any SMTP provider for a custom sender.
Public API
Push leads in from anywhere else — Pabbly, JustDial, a custom form — with a documented webhook/API.
Why teams choose ScaleNova
Multi-organization
Run more than one team or business through the same account, each with its own leads and members.
AI insights built in
Summaries and next-action suggestions on every lead, not a bolted-on add-on.
Workflow automation
Automate the routine follow-up so your team's time goes to the leads that need a person.
Secure by design
Role-based access control, encrypted provider credentials, and org-scoped data on every request.
Built for Indian sales teams
TeleCMI/CallerDesk telephony, WhatsApp (your own Meta Business Account or AiSensy), and Razorpay for payments — the tools Indian sales teams already run on.
Frequently asked questions
Which telephony providers does ScaleNova support?
TeleCMI and CallerDesk today, through a provider-agnostic click-to-call layer — adding another Indian telephony provider doesn't require touching the rest of the CRM.
How do leads get into the CRM?
Manually, via an Excel import, through the public webhook/API, or connected directly to Meta Lead Ads, Google Sheets, or Razorpay payment events — every lead keeps a record of which of these it came from.
Can I automate what happens when a lead comes in or changes stage?
Yes — Workflows lets you define a rule (e.g. "new lead" or "stage changed to Won") that automatically sends an email or a WhatsApp template message, no manual follow-up required.
Does it work for a team, not just one person?
Yes — invite teammates by email and assign a role (Owner, Admin, Manager, Agent, or Viewer) that controls what they can see and change, from their own leads up to the whole organization.
Is there an AI feature?
Yes — an AI insights panel on each lead can summarize its history in plain language and suggest a concrete next action, so nobody has to scroll back through the whole timeline first.
Can I connect my own WhatsApp Business Account?
Yes — connect directly through Meta's WhatsApp Cloud API for approved templates, a shared team inbox, bulk sends, and automatic opt-out handling, or use AiSensy if that's what you already have set up. Either way, messaging costs are billed directly to you, not marked up by ScaleNova.
Can I send emails from the CRM?
Yes — send from a managed address out of the box, or connect your own SMTP provider for a custom sender identity. Templates and every send are logged straight onto the lead's timeline.
Can I collect payment from a lead?
Yes — send a Razorpay payment link straight from a lead's page, and it's marked paid automatically the moment the customer completes it, no manual follow-up to check.
Does ScaleNova have an AI chatbot?
Yes — an AI chatbot you can put on your website, WhatsApp, Instagram, Messenger, or a Telegram bot. It answers from your own knowledge base, saves a Lead the moment a visitor shares their name and a phone number or email, and hands the conversation to a teammate the instant it should — either on its own judgment or on keywords you configure.
Is there a mobile app?
Yes — the ScaleNova Android app is available on the Google Play Store.
What does it cost?
Plans start at ₹699/user/month — see the full breakdown, cloud calling add-on, and one-time charges on the Pricing page.
Pricing
Simple per-user pricing
Plans start at \u20B9699/user/month, with an optional Cloud Calling add-on. See the full plan comparison, add-ons, and one-time charges.